Privacy Policy

Website Privacy Notice 

1. About Us

This website (“the Website”) is operated by Directmeds Limited.

Office address:

SC 003, Virtual Office, Pera Business Park, Nottingham Road, Melton Mowbray, Leicestershire, LE13 0PB   

Trading from:

852A Woodborough Road
Mapperley
Nottingham
NG3 5QQ
United Kingdom

We operate as a pharmaceutical wholesaler and may hold a Wholesale Dealer Authorisation (WDA). This Privacy Notice explains how we collect, use, store and protect personal data in connection with our website, wholesale medicines supply, and regulatory obligations.

Our website may contain links to third-party websites. We are responsible only for the privacy practices of our own website.

2. Regulatory Compliance (WDA Requirements)

As a pharmaceutical wholesaler we may process personal data:

• To      comply with Good Distribution Practice (GDP) requirements
• To      maintain full product traceability across the medicines supply chain
• To      support recalls, safety alerts, or investigations
• To      meet legal reporting duties to regulators including the
  Medicines and Healthcare products Regulatory Agency
• To      ensure medicines are supplied only to appropriately authorised customers

This may include maintaining customer account verification, transaction records, and supply chain documentation.

3. What Personal Data Means

Personal data is any information relating to an identifiable individual, such as:

• Contact      details (name, address, phone, email)
• Professional      credentials (e.g. pharmacy, dental or healthcare registration where      applicable)
• Transaction      and order records
• Technical      website usage information

4. Personal Data We Collect

We may collect information when you:

• Open      or manage an account
• Purchase      medicines or healthcare products
• Contact      us or complete forms
• Participate      in surveys or promotions
• Visit      our premises or website

This may include:

• Name,      job role, and organisation details
• Delivery      and billing addresses
• Email      and telephone numbers
• Payment      and transaction information
• Regulatory      verification details where required

Passwords and sensitive information are stored securely using encryption.

5. Information Collected Automatically

We may collect:

• Website      technical data (IP address, browser, device)
• Usage      analytics and cookies
• Records      of communications with our customer service teams

This helps ensure service quality, security, regulatory compliance, and fraud prevention.

6. How We Use Your Personal Data

We use personal data to:

Business and Service Purposes

• Supply      medicines and healthcare products
• Manage      customer accounts and orders
• Provide      customer support
• Improve      website functionality and services

Regulatory / WDA Obligations

• Verify      customers and suppliers
• Maintain      distribution records required under GDP
• Support      product recalls, safety investigations, and pharmacovigilance
• Prevent      falsified medicines entering the supply chain
• Cooperate      with regulators or law enforcement where required

Communication and Marketing

• Provide      service updates
• Send      marketing communications where consent has been given
• Conduct      customer feedback surveys

You may opt out of marketing at any time.

7. Lawful Bases for Processing

We process personal data based on:

• Contract      performance (orders and services)
• Legal      obligations (medicines regulation, tax, accounting)
• Legitimate      business interests
• Consent      (marketing or optional services)

8. Sharing Personal Data

We may share data with:

• Logistics,      IT, payment, and service providers
• Regulatory      authorities including the MHRA where required
• Professional      advisers and auditors
• Healthcare      supply chain partners where legally necessary
• Authorities      where required by law

All sharing is conducted with appropriate safeguards.

9. Data Security

We maintain appropriate safeguards including:

• Secure      IT systems and encryption
• Controlled      access to records
• Staff      confidentiality training
• Procedures      aligned with pharmaceutical GDP requirements

10. Data Retention (Important for WDA Holders)

Pharmaceutical wholesale regulations may require certain records to be retained for extended periods (often at least 5 years or longer depending on regulatory requirements).

Personal data will only be kept as long as necessary for:

• Legal      and regulatory compliance
• Product      traceability and recall capability
• Business      and contractual needs

Anonymous data may be retained for statistical purposes.

11. Your Data Protection Rights

You have the right to:

• Access      your personal data
• Correct      inaccurate information
• Request      deletion where legally permissible
• Restrict      or object to processing
• Withdraw      consent where applicable
• Data      portability where relevant
• Lodge      a complaint with the
  Information Commissioner's Office

Note: Some requests may be limited where regulatory medicines obligations require data retention.

12. Cookies and Website Tracking

We use cookies to:

• Enable      website functionality
• Improve      performance and usability
• Analyse      site traffic
• Support      security and fraud prevention

You can control cookies through your browser settings.

13. Updates to This Notice

We may update this Privacy Notice periodically to reflect regulatory or operational changes.

14. Contact Details

Directmeds Limited
852A Woodborough Road
Mapperley
Nottingham NG3 5QQ
United Kingdom

Email: support@directmedslimited.co.uk